March 7, 2025
The 10 largest branding errors in the fashion industry
Many fashion brands lack growth and recognition, not due to a bad product, but due to a lack of strong branding. Customers do not buy clothes - they buy a story, an identity and an emotion. Without a clear brand identity, consistent visual style and powerful positioning, you will remain ...
March 3, 2025
Start a successful fashion company? This is why brand identity is essential!
You have a fantastic fashion idea. Your designs are unique, your passion is unparalleled and you feel that you can conquer the market. But why does some fashion startups work and others do not? The secret is in a strong, distinctive brand identity. And that is exactly what we can access you ...
February 24, 2025
Fashion Startups: Successful launching with a strong brand and smart strategy
The fashion world is a dynamic, but also competitive industry. For startups it can be a challenge to distinguish itself and bring a successful collection to the market.