FASHION PATH · STEP 1
The Brand Strategy Session: from idea to a strong brand strategy for your clothing brand.
You know what you want to create. But who exactly is your customer, what distinguishes your brand from ten other labels in your segment, and which choice do you need to make right now? We work that out together — including a brand strategy report that you receive after the brand strategy session and can use immediately.
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Brands guided
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Tech Packs delivered
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Years of experience
A good idea is not the same as a strong brand strategy.
You have a vision. Perhaps already a name, a mood board, or a first sketch of what you want to create. But a clothing brand is more than a product. It is a position in the market. A choice for a specific customer — and thereby a conscious choice against everything else.
Without that clarity, you make the wrong decisions. You choose suppliers based on price rather than strategic fit. You invest in branding while the foundation is not yet in place. You produce for a target audience you don't really know well.
The Brand Strategy session is designed to prevent that.
What makes the Brand Strategy Session different.
Most coaching sessions in the fashion industry last an hour and start from scratch. We start differently.
Prior to the brand strategy session, you will receive an extensive intake questionnaire covering 13 strategic topics, from brand foundation and target audience to product truth, claims and evidence, launch strategy, and online sales. You answer the questions at your own pace. We analyze them before the brand strategy session. This way, we use the 3 hours not for orientation, but for real strategic depth.
What you will have in your hands after this session
In 3 hours, we concretely map out your vision, brand identity, and target audience. Who do you make for? What distinguishes your brand from other labels in your segment? And what story does it tell?
You will receive your Brand Strategy Report within 4 working days after the session. No standard template — a document written specifically for your brand. Including brand analysis, target audience profile, positioning advice, brand identity, branding and marketing direction, and a concrete action plan for the next 90 days.
Based on your intake and the session, we will give you honest advice on which claims you can substantiate at launch, which you cannot yet make, and what you need to arrange first. This ensures you enter the market without promises that will come back to haunt you later.
Based on the brand strategy session, we provide concrete advice on which track best suits your situation: StartUp Boost, ScaleUp, or something completely different. No sales pitch. No obligation.
From application to report — four steps.
Step 1
Booking
You book the session. Within 1 working day, you will receive a confirmation with the date and practical information.
Step 3
The conversation
3 hours online via Teams, fully focused on your brand. We concretely develop your positioning, target audience, brand identity, and product truth.
You do not leave with open questions, but with a clear picture and an initial action plan.
Step 4
Advisory report
You will receive the Brand Strategy Report within 4 working days after the session.
It states what we have determined, what we recommend, and what your concrete next step is.
The investment
€795 excl. VAT — included:
Extensive intake questionnaire covering 13 strategic topics. 3-hour 1-on-1 online session via Microsoft Teams. Brand Strategy Report with brand analysis, positioning advice, branding and marketing direction, and a 90-day plan. Concrete follow-up advice on the best next course of action, without obligation.
Only 5 spots available per month. Your spot is only secured after confirmation.
Frequently Asked Questions
A one-hour coaching session starts from scratch. The Brand Strategy Session begins with a comprehensive intake covering 13 strategic topics that you complete in advance. We analyze these before the session. This way, we spend the 3 hours working on true strategic depth—no orientation, no basic questions. You leave with a written Brand Strategy Report, not just a feeling.
No. Bring your idea with you, even if it is still vague. The intake questionnaire helps you formulate that idea more sharply yourself before the session. You do not need to prepare anything other than the questionnaire you will receive after booking.
An analysis of your brand positioning, target audience, and distinctiveness, specific to your brand. Advice on brand identity, branding, and marketing direction. A clear picture of which claims you can substantiate at launch. And an action plan with the steps you can take over the next 90 days. This is not a standard template.
No. The Brand Strategy Session stands entirely on its own. We provide advice regarding a potential follow-up, but that is a recommendation—not a sales pitch. Many clients choose StartUp Boost or ScaleUp after the session, but that is always their own decision.
We have only 5 spots available per month to guarantee quality. Schedule your consultation as early as possible; your spot is only secured after confirmation.