March 7, 2025
The 10 largest branding errors in the fashion industry
Many fashion brands lack growth and recognition, not due to a bad product, but due to a lack of strong branding. Customers do not buy clothes - they buy a story, an identity and an emotion. Without a clear brand identity, consistent visual style and powerful positioning, you will remain ...
March 3, 2025
Start a successful fashion company? This is why brand identity is essential!
You have a fantastic fashion idea. Your designs are unique, your passion is unparalleled and you feel that you can conquer the market. But why does some fashion startups work and others do not? The secret is in a strong, distinctive brand identity. And that is exactly what we can access you ...
February 27, 2025
Is a Tech Pack indispensable for clothing production?
A tech pack is essential for a smooth clothing production process. It prevents misunderstandings, saves costs and ensures consistent quality. This document contains technical drawings, material information and production details, so that manufacturers know exactly what is expected.
February 24, 2025
Fashion Startups: Successful launching with a strong brand and smart strategy
The fashion world is a dynamic, but also competitive industry. For startups it can be a challenge to distinguish itself and bring a successful collection to the market.
February 20, 2025
Fashion production in Europe: the smart choice for fashion companies
The choice of production location is of great importance in the fashion industry. Although Asian countries are traditionally popular due to lower production costs, more and more brands are choosing to move their production to Europe.
January 24, 2025
Real sustainable fashion: our vision of responsible production
Sustainability is a much-discussed theme in the fashion and product industry. More and more brands are focusing on recycled materials, organic substances and circular production processes. But is this really sustainable?
December 19, 2020
WooCommerce web store: your key to online success
Do you want to start a web store, but you don't know where to start? No problem! Setting up a successful online shop does not have to be a technical headache file.