Fashion production in Europe: the smart choice for fashion companies

The choice of production location is of great importance in the fashion industry. Although Asian countries are traditionally popular due to lower production costs, more and more brands are choosing to move their production to Europe. This shift is driven by factors such as quality, sustainability and flexibility.

Europe has a rich history in textile production, with countries such as Italy, Portugal and Spain that are known for their high -quality craftsmanship. Offer these regions:

High -quality materials and finish: European producers are known for their attention to detail and the use of quality substances.
Strict quality controls: the proximity makes it easier for brands to monitor production processes and guarantee consistency.

Sustainability is becoming an increasingly important aspect in the fashion industry. Producing in Europe contributes to a smaller ecological footprint:

reduced transport distances: shorter distances between production and consumer lead to lower CO₂ emissions.
Strict environmental rules: European factories must meet environmental standards that ensure more sustainable production processes.

The fashion world evolves quickly, and being able to respond to trends is essential. Production in Europe offers:

Faster lead times: the geographical proximity ensures shorter delivery times, so that brands can respond to the market faster.
Lower minimum order quantities: European producers are often prepared to accept smaller orders, which is ideal for emerging brands or limited collections.

Consumers attach more and more value to ethical production. By producing in Europe, brands can benefit from:

Better working conditions: European labor laws ensure fair wages and safe working conditions.
Positive brand perception: the "Made in Europe" label is often associated with quality and ethics, which strengthens the confidence of consumers.

Although producing in Europe sometimes seems more expensive than in Asia, it offers better quality products, faster delivery times and a more sustainable image . For fashion companies that want to invest in quality, flexibility and ethical production , Europe is the smart choice.

TVH Design helps you with sourcing , product development and production supervision . Contact us today and discover how we can take your brand to a higher level!

Sources:

The consequences of textile production and waste for the environment -European Parliament